Category Archives: Announcement

Press + Feedly

We’re thrilled to announce that we’ve partnered with Feedly to provide Feedly integration in Press. Feedly just announced a free service for select 3rd-party apps and you can see all the details on their blog. After the Google Reader retirement was announced, adding Feedly support in Press was our most popular request, so we’re really excited about this opportunity. Our plan is to provide an app update in a couple weeks that will allow you to easily add your Feedly account and have the same RSS experience you’ve always enjoyed using Press.

Our thanks to Feedly for providing the community with such a great product. As always, we’ll give more details as the date becomes closer, and let us know if you have any questions. Thanks for all your support during this ride!

Join us at Google I/O Extended Chicago

We were among the unlucky developers that didn’t snag tickets for Google I/O in San Francisco next week. However, we’ll be at Google I/O Extended in Chicago at 1871 on Wed, May 15 and Thurs, May 16. If you’d like to meet up or just say ‘hi’, let us know through Twitter, email or Google+. We’d love to have some of the rare face-time with people in the community at 1871, or just get a coffee downtown. Let us know if you’ll be around!

The Syncing Announcement: Stage 1

We’ve been intentionally quiet the past two months, but continued to work hard in preparation for the post-Google Reader world. There has been a ton of movement in the RSS space during that time, and we’re really excited about this next chapter. We’ve been exploring a lot of different options over the past several weeks and feel we’re in a place where we can announce the first round of services that Press will support. Each of these services offer unique features that enhance the traditional Google Reader experience. Drumroll please…

Feed Wrangler

Just to be clear, there will be more services announced soon. These are three that we have been spending time with and feel comfortable going forward. We think that they fit well with Press, but they also offer a wide variety of features to choose from. Some of these syncing services are also iterating quickly, so the features you see now will also be improving at a rapid pace.

Our goal going forward is to roll out these services as soon as we have them implemented to match Press’ current feature set. Keep in mind, some services may take longer than others to get them ready to ship. We also want to incorporate service-specific features where possible. Please let us know if there’s anything specific from these services that should be integrated into Press.

Thank you to everyone for the emails and tweets letting us know what services you are interested in. It’s been incredibly helpful as we made these decisions. If you have any other thoughts or features requests, be sure to let us know on our new UserVoice page at We’ll be providing updates on the availability on these services in Press, so watch for those in the near future.

Most importantly, THANK YOU to all of our amazing customers for supporting us during this transition!

Our Grand Experiment

As the saying goes, “Better late than never”, and this announcement is definitely a few weeks late.

What is this announcement, you ask? Well…we’ve taken the plunge and gone full-time! We launched Press in December of last year, but just over a month ago, TwentyFive Squares went from being an evenings and weekends endeavor, to being our full-time gig. And what a roller coaster ride it has been.

When Jay and I started TwentyFive Squares, it wasn’t called that. It wasn’t really called anything. We had an app that we would work on in our free time. The app had a name, then another name, then another, until we finally settled on “Press”. It eventually reached a point where we thought we had something special, so we brought in our friend Chad to take the design to the next level. Through lots of iteration, we settled on a “feel” that we really liked.

Jay and I then decided to push ourselves a little further and make a short promo video for Press. This is something we had no experience with, but we’re fortunate to have friends who are very talented. A phone call to Jay’s brother, Josh, and we had someone to shoot the video. An email to our friend Tyler and we had an editor. A few more emails and we had a song, a venue, and a shooting time.

That was our starting point. Neither Jay nor myself could have guessed where that would take us. We started this as a project to push ourselves, to learn more about the app development process, and to create something we were proud of. All of our expectations have been exceeded (especially the learning part). Going from corporate jobs to running an independent development company has been a steep learning curve. We have to be the developers, the support staff, the executives, the public relations group, and lots more. It’s all new and it’s all exciting. We look forward to sharing a lot of these challenges, lessons, failures and successes through this blog.

But while our story has seemed chaotic, we have always stuck to our principles. We love great and thoughtful design. We want people to not only use our products, but to experience them. Our vision has always been to create things that we ourselves want to use. Methodologies will change. Technologies will change. Design aesthetics will change. And we will change with them. But our commitment to building things that people enjoy will not change.

The journey from weekend code-monkeys to indie developers has given us opportunities we didn’t think possible and challenged us to our limits. This is our grand experiment and we’re loving every minute of it.