In my humble opinion, every company today needs a website and this is something that can be accomplished within only a few hours. However, there are many things involved with making a site that will be a reliable business tool.
In the early days of the Internet, telling your partners you have a website was something to be proud of. However, in the current business world, if your website does not add to your profit, it will turn into a responsibility.
To avoid creating a website that doesn’t add value to your overall company, below are some points to develop before going on.
The domain name is a really crucial part of your site and should not be dismissed. It’s really the first thing every visitor attempts to retain about your website. It is the pointer to wherever your documents and documents are found online.
Normally, your company name should be your domain name. But if that title was taken by someone else, you’ll need to find something meaningful and less confusing. Simply changing the domain may deceive your readers. If your competitor gets businessname.com, you should avoid using businessname.net
I frequently advise against using special characters and characters in domains. Make it brief, memorable, and readable. Names that are difficult to read are difficult to memorize too. Don’t rush over this aspect of your business website.
Web hosting is simply making your website available online 24 hours and 7 days. It is the most crucial factor of your website. Some key factors include:
Uptime, which is the way accessible the website is online. Generally, you may hear of 99.99%.
Load speed, which is how long it takes for your server to deliver the pages into the browser of the reader. Safety, which is the way secure your waiter is from strikes.
Customer service, which is how quick and qualified the web hosting company’s customer service is. There Are Usually two types of hosting services accessible:
Free web hosting
Like its name suggests, it is a service that hosts your website at no cost. A good example of a hosting service I have used with decent results is Wix website hosting. Weebly is broadly said however my experience with it (in my country) was not good in any way. There are many hosting services out there but I can only mention those I have encounter.
While free site hosting providers are attractive because of the zero spendings, they have lots of limitations:
- You cannot get your personal or business domain as mentioned in the stage above. You only have a domain attached name attached to a domain determined by the company offering the free service. But most free hosting websites, like Wix, offer a premium plan as well that enables you to get your own domain name.
- You’ve got limited resources; disc space, number of databases, bandwidth, no email addresses, etc.
- Imposed ads on your site which sometimes is annoying and distracting to the visitors
- Limited client service attention
Premium Web hosting
This is by far a better choice for any company website. It’s an extensive list of advantages. On the other hand, the access to resources still depends on the hosting company and their hosting packages. But generally, you get:
- Your personal or business domain name
- More attention from client support
- Email addresses (in most instances )
- More storage space
- Improved load rate
- No levied ads on your site
- No mention of the hosting service on your website
In one of these scenarios, you have to know the technicalities of your website. If your developer must create specific software to run on your website, it is critical to buy a hosting service that has the tools to adapt the program.
Content and Static Pages
There are a few pages on your websites that need to be static. These are pages with information that is only going to have to be consulted with the customer. A number of them comprise the about us page, Services/Product page, Terms and Conditions page, etc..
Ensure that you develop with these pages and have their articles prepared before moving on. When these pages are important, some could be more important than others. Identify these very important pages and get them prepared prior to making your website public.
Among the pages to put emphasis on is your contact page. This is normally the link between your business management and your site visitors. Insert on the page all that’s required to make it Simple for site readers to get connected:
- Simplified contact form
- Phone numbers
- Website maps and locations
- Live Chats
- Social Networking profile links
Among the regions of your business website not to be neglected is your blog. Your site is a terrific sales force if appropriate attention and resources are switched to it. It allows you to access to a greater audience online through inbound promotion.
Your static product pages may not permit you to interact well with your clients on your site. However, your site does. It permits you to give out details about your products, educate your customers and help your site show up on search engines.
It will be a fantastic idea to set your blog as a subdomain on your site like https://blog.domainname.com. However, WordPress makes this better. The Content Management System may be used as a blog and site at the exact same time. It gives you the facility to create webpages and transfer your site into a more accessible location like https://domainname.com/blog. With this, you don’t need to set up any extra app to handle your blog otherwise from your business website.
One of those things to do prior to creating your business website is creating the Email List. This simply is a list of emails of subscribers who see your site. Adding an active blog to your site can help expose your business to much more traffic through content advertising. Putting in place a way to capture the emails of these readers to a list is a major step towards creating a market.
- Some questions you Might Want to ask are:
- Which list building platform or Email Marketing Service (EMS) should we use?
- What do we offer our readers to capture their email addresses?
- Which articles do we send to our subscribers?
- What’s the frequency of the mailing?
If your business is international, you should think of creating your website in various languages depending upon your coverage. A bilingual or multilingual website can reach many more readers.
While technically setting up a bilingual website appears simple, more is required at the amount of material and interaction with viewers. Don’t have a contact page in French without making provisions to respond to messages from the language of the visitor.
I hope this is useful.